Idhu Namma Aatam… Tamil Thalaivas embodies Tamil Nadu’s love for Kabaddi

Idhu Namma Aatam (This Is Our Sport) is Tamil Thalaivas’ new expression for Kabaddi. The Tamil Nadu franchise of Vivo Pro Kabaddi League is all set to build and spread local love for the sport across the state through its year-round initiatives. The newest entrant in the league has already built a strong affinity in the state and will host a slew of on-ground properties in its second year of operations with a goal to further the southern state’s rich Kabaddi legacy.

Elaborating on the team’s mission, Viren D’ SilvaCEOTamil Thalaivasstated, Tamil Nadu is proud of its Kabaddi heritage and, at Tamil Thalaivas, we aim to connect every Tamilian with their favorite sport of Kabaddi all throughthe year. We have lined up a number of exciting initiatives, which we will build year on year. We want to give back to the fans and communities who have given us so much love. Through these initiatives, we are inviting Tamil Nadu to be a part of every moment both on and off the mat because, in the end, Idhu Namma Aatam – Then, now and, forever.

The annual Kabaddi excitement starts withThe Tamil Thalaivas Corporate Kabaddi Fest, which will be held at the Express Avenue Mall in Chennai on August 17-19. 32 corporate houses including TCS, IBM, Renault, Cognizant, Apollo Tyres, Aradhaya Gold, Cocal Cola, Ford Motors, HDFC Bank and more will field amateur corporate Women’s and Men’s teams. The Corporate Kabaddi Fest will also feature Tamil Movie Stars, Vishnu Vishal and Andrea Jeremiah who, as “Chief Motivating Officers”, will be cheering for the corporate teams. In a first, Tamil Thalaivas will also provide professional-level training to registered corporate teams in the two weekends precedingto the event.

Talking about his new role, Vishnu Vishal, said, “Being a sports fanatic and having made my debut in a movie based on the sport of Kabaddi, I am delighted to be a part of this unique initiative that will build participation & fans for the state sport of Kabaddi.”

Andrea Jeremiah, rooting for Women’s team in The Tamil Thalaivas Corporate Kabaddi Fest, said, “It is heartening to see the response the sport has received from Women all across. I am excited and happy to cheer for them. Idhu Namma Aatam too, from one women to another.”

The Tamil Thalaivas Corporate Kabaddi Fest has Star Sports Tamil as its official broadcaster and will have7one-hour features on the channel.

Children’s Kabaddi Challenge,runningfromAugust throughSeptember, will reach out to 1 lakh students across 8 cities including Chennai, Madurai, Coimbatore, Salem, Thiruvallur, Thanjavur, Tirunelveli, Pondicherry.196 schools are already on board for the city eventswith 12 Girls and 12 Boys teamsplaying in a knock-out format.The top 30 teams will thenbe invited to Chennai to take part in theState finals event to be held in early September.

The Tamil Thalaivas’ Kabaddi caravan will continue with Street Kabaddi and Tamil Thalaivas State Tour in the coming months.

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